Relationship marketing ppt pdf This document provides an overview of relationship marketing. 0. Journal of Relationship Marketing, 15:4, 299-325, DOI: Relationship marketing menggunakan platform digital untuk membangun dan memelihara hubungan dengan pelanggan. Relationship marketing focuses on keeping and improving current customers rather than acquiring new ones. pptx - Free download as Powerpoint Presentation (. The document discusses relationship marketing versus relationship management, forms of relationship management like acquiring, retaining, and expanding customers. It differs from transactional marketing which focuses on one-time sales. The unique challenge of marketing the tourism experience is also highlighted. Most cellular industries rely on different forms of communication and marketing to achieve Apr 3, 2012 · 1. Relationship Marketing • Download as PPT, PDF Jul 9, 2019 · 4. Nov 15, 2012 · Relationship marketing focuses on interactions within networks and developing strong economic, technical and social ties. o The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. It puts more emphasis on customer retention and growth than on customer acquisition. Example: McDonalds Low Priced – Low Profit Products Large Number of Customers Geographically dispersed • Relationship Selling The seller contacts customers after purchase to determine if they are satisfied and have future needs. This is not, however, a ‘how-to’ text on relationship marketing, customer relationship management or any of the various Mar 6, 2011 · The document discusses building customer relationships through relationship marketing. It begins by outlining the evolution of marketing from simple trade to relationship marketing. The primary goal is to build and maintain a committed customer base that is profitable for the organization. Relationship marketing is a strategy that focuses on developing long-term relationships with customers through mutual cooperation rather than short-term transactions. o Used to identify the customer, to keep the customer, and to satisfy the customer. ppt), PDF File (. Sep 25, 2012 · It reviews literature on concepts like relationship marketing, loyalty, trust, satisfaction, commitment, and corporate image and proposes hypotheses about the relationships between these concepts. Relationship marketing aims to create, maintain, and enhance strong relationships with customers through various bonds to foster loyalty. , 2017 Feb 12, 2024 · Relationship marketing : exploring relational strategies in marketing by Egan, John, 1952-Publication date 2011 Pdf_module_version 0. txt) or read online for free. Customers are the prime focus of marketing activity. Relationship Marketing Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Electronic customer relationship management provides an avenue for interactions between a business, its customers and its employees through Web-based technologies. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens Exchange, Transactions, and Relationship Marketing • Exchange is the act of obtaining a desired object from someone by offering something in return • A transaction is marketing’s unit of measurement and Mar 8, 2022 · It defines marketing as managing profitable customer relationships by creating value for customers. 18 Ppi 360 Rcs_key 15 Relationship marketing - Retention 1 A key principle of relationship marketing is the retention of customers through varying means and practices to ensure repeated trade from preexisting customers by satisfying requirements above those of competing companies through a mutually beneficial relationship This technique is now used as a means of Feb 1, 2000 · Therefore, relationship marketing as a fundamental element of B2B marketing is not just about managing relationships to build loyalty and retain customers over the long term based on trust. This is not, however, a ‘how-to’ text on relationship marketing, customer relationship management or any of the various relational business subject areas (complete with prescriptive solutions). This document provides an overview of customer relationship management (CRM). Scribd is the world's largest social reading and publishing site. It defines transaction-based marketing and relationship marketing, and explains how businesses have shifted from the former to the latter. , 2023; Gummerus et al. Relationship Marketing - Free download as Powerpoint Presentation (. tantangan ini mencakup aspek-aspek yang muncul dari relationship Relationship marketing focuses on long-term customer loyalty rather than short-term sales. Operational CRMs use automation and data management to serve nearly every aspect of your customer relation strategies. Marketing With the cost of customer attraction escalating, companies are paying more attention to holding on to their existing customers Long-standing customers are less expensive to reach and less expensive to serve Customer relationships are assets that should be evaluated and managed as rigorously as any financial or physical assets Relationship marketing not only focuses Jun 4, 2020 · 6. Relationship marketing helps retain customers over time, reducing acquisition costs. The document discusses key topics in marketing including defining marketing, marketing management orientations, customer relationship management strategies This document provides an introduction and overview of customer relationship management (CRM). When we talk of Tourism marketing, it makes sense to focus on digital marketing, as with tourism industry, more than any other sector . Relationship marketing is a business strategy that seeks to establish long term relationship with its customers rather than focusing on single transaction. Relationship marketing is also a key factor underpinning success in social media marketing as it builds engagement with customers. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer Relationship Marketing Models, Schemes, Methodology and Templates for PowerPoint: 22 Unique Slides with valuable content + 4 Modern Template: Relationship marketing, Relationship marketing a simple scheme, Customer centric strategy and Relationship marketing, Relationship marketing system, Elements for building marketing relationships, Benefits of relationship marketing, Disciplinary roots of Feb 21, 2018 · 11. Integrated Financial Solutions, LLC - The Ultimate Relationship Marketers Relationship Marketing Techniques: Investment in defining and branding what makes them unique (“Wealth Engineering”) Investment in high-end communications materials, refining message, making product easy to understand and easy to buy Team based sales and service approach Birthday cards Hand written thank-you Nov 26, 2016 · 10. Chapter 01 Marketing Managing Profitable Customer Relationships. ro. Relationship marketing has numerous implications for market planning, employee training, advertising, promotion, public relations, direct marketing, package design and more. After studying this chapter, you should be able to: Discuss the role of a company’s salespeople in creating value for customers and building customer relationships Identify and explain the six major force management steps Discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing 16-2 Jan 3, 2019 · 4. Technological approaches involving the use of databases, data mining and one-to-one marketing can assist organisations to increase customer value and their own profitability (2) This type of technology can be used to keep a record of customers names and contact details in addition to their history of buying products relationship marketing (RM) plays in modern management and establishes the con-texts in which RM is most beneficially exercised. WHAT IS MARKETING ?? • In loose sense, marketing is the act of buying and selling products. This contrasts with transactional marketing which focuses on individual sales. Dec 1, 2016 · Relationship marketing is an integrated effort to identify, maintain, and build networks with individual customers to strengthen the relationship over time for mutual benefit. • Download as PPT, PDF including relationship marketing, viral marketing, digital Relationship Marketing Presentation. Traditional vs. Read full-text. It also presents valuable insights into the topics including customer segment, objective, strategies. Tujuan Relationship Marketing Tujuan utama relationship marketing sebenarnya adalah untuk menilai kemampuan perusahaan untuk membantu pelanggan dalam menangani konflik. (Customer profile, buying patterns and history of contacts are kept in a sales database) Relationship marketing is a strategy designed for customer loyalty ÐÏ à¡± á> þÿ I c Feb 10, 2016 · Download full-text PDF Read full-text. The document outlines the basic elements of relationship marketing and the relationship marketing continuum. It uses customer data to provide Apr 24, 2014 · Plan: 1)The essence of marketing 2) Main characteristics of relationship marketing 3) Relationship Marketing and the 4Ps 4)Comparison between TM and RM 3. Relationship Marketing is a philosophy of doing business that focuses on keeping and improving current customers does not necessarily emphasize acquiring new customers is usually cheaper (for the firm)--to keep a current customer costs less than to attract a new one goal = to build and maintain a base of committed customers who are profitable for the organization thus, the focus is on the Mar 13, 2024 · 5. It defines CRM as a strategy for managing all customer interactions across departments to maximize value. It provides an overview of several books on CRM, describes attributes of pre-industrial, industrial, and post-industrial/knowledge economies, and discusses concepts like relationship marketing, managing customer relationships, movement from transactional to relationship orientation, reasons for adopting CRM DESCRIPTION. The document outlines six tenets for winning at relationship marketing: 1) Knowing your audience, 2) Aligning your values, 3) Providing value outside your product, 4) Having frequent and diverse interactions, 5) Authenticity and trust, and 6) Focusing on both products and services. Example: Toyota • Partnering The seller works Dec 10, 2020 · Relationship Marketing • Relationship marketing has the aim to building mutually satisfying long term relationship with key parties in order to earn and retain their business. Relationship Marketing • Building long term mutually satisfying relations with customers, suppliers, distributors in order to retain their long term preference and business1. It uses methods like customer relationship management to apply relationship marketing strategies and emphasize customer relationships in practice. The document discusses the importance of customer relationship management and customer service for businesses. relationship marketing is the biggest paradigmatic shift in marketing theory and practice in recent decades. • marks a significant paradigm shift in marketing, a movement from thinking solely in terms of competition and conflict toward thinking in terms of mutual interdependence and cooperation. o The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target Jul 5, 2016 · This document discusses key aspects of tourism marketing. pptx), PDF File (. pdf), Text File (. Some key strategies for relationship marketing include asking customers for feedback, investing in CRM tools to automate workflows and track customer behavior, using email marketing to gain customer insights, implementing omnichannel marketing to reach customers across multiple channels Jul 9, 2007 · Objectives for Chapter 6: Building Customer Relationships Explain relationship marketing, its goals, and the benefits of long-term relationships for firms and customers Explain why and how to estimate customer lifetime value Specify the foundations for successful relationship marketing--quality core services and careful market segmentation Sep 21, 2016 · Relationship marketing is the practice of using marketing activities to establish, develop, and maintain successful long term relationships. Relationship marketing emphasizes customer lifetime value and loyalty through satisfaction. Relationship Marketing Transaction • One off exchanges • Brand management • Short-term focus • Mass communication • Isolated market research • Market share • Profitabilty • Brand equity Relationship • Ongoing exchange • Customer management • Long-term focus • Personal communication • Ongoing dialogue • Mind share • Lifetime value of customer Jul 8, 2019 · 2. ppt - Download as a PDF or view online for free. Relationship marketing (AMA 052412) • Download as PPT, PDF Feb 26, 2014 · 6. It is useful to share insightful information on Customer Relationship Era Marketing. Relational Market Behavior and Consumer Behavioral Theories Information Processing, Memory and relational market behavior P6 : The greater the need for information, knowledge and expertise in making choices, the greater will be the consumer propensity to engage in relational market behavior – memory and repeat purchase reinforces what we have learned Percieved Risk and Relational Market Oct 16, 2020 · 2. Apr 13, 2010 · Integrated Marketing Communications - Download as a PDF or view online for free • Download as PPT, PDF McGraw-Hill/Irwin Value Relationship marketing Mass POM Q1 Week 2 - Free download as PDF File (. Customer Relationship Management (CRM) CRM is “the development and maintenance of mutually beneficial long-term relationships with strategically significant customers” CRM is a business philosophy based on upon individual customers and customised products and services supported by open lines of communication and feedback from the participating firms that mutually benefit both buying and Relationship Development Strategies - Free download as Powerpoint Presentation (. From the organization’s point of view, this entire relationship encompasses direct interacting with customer, such as sales and service related processes and forecasting and analysis of customer trends and behaviors. This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. The main goal of the relationship marketing is to build mutually Oct 28, 2014 · Download full-text PDF Read full-text. Information Technology and CRM Technology plays a pivotal role in CRM (2). Relationship Marketing ppt 31 • Download as PPTX, PDF Ringkasan dari dokumen tersebut adalah: (1) Relationship marketing berfokus pada membangun hubungan jangka panjang dengan pelanggan, (2) Model 4C menekankan pemahaman terhadap kebutuhan, biaya, dan kenyamanan pelanggan serta komunikasi yang efektif, (3) Prinsip relationship marketing mencakup komunikasi berkelanjutan dengan pelanggan, tanggapan terhadap masalah, serta retensi pelanggan. May 19, 2014 · 22. An organisation should direct their marketing activities less at transactional marketing and more at building long-term customer relationships. Apr 25, 2016 · CRM CRM is a Business strategy To understand, anticipate and manage current and potential customers Retention of customers in addition to the acquisition of new customers (maximizing total customer life-time value) Customer focused and relationship marketing or Customer delight Market research - To assess customer needs and satisfaction Jun 1, 2020 · The long-term relationship between customers and companies is essential for desired business growth. How do we create customers? – Identifying customer needs – Designing goods and services that meet those needs – Communicate Information about those goods and services to prospective buyers – Making the goods or services available at times and places that meet customers’ needs – Pricing goods and services to reflect costs, competition, and customers’ ability to buy Chapter 1 PowerPoint. Relationship Marketing In 1990’s the concept of Relationship Marketing emerged strongly but the focus now has been changed from Transaction Marketing to Relationship Marketing as shown below: Transaction marketing Relationship marketing Focus on Single sale Focus on customers retention Orientation on product features Orientation on product benefits Little KESIMPULAN Bab ini memberikan pandangan mengenai tantangan-tantangan masa depan dengan wajah paradigma relasional, diharapkan akan memberikan beberapa petunjuk untuk pekerjaan teoritis yang sedang berlangsung di bidang relationship marketing dan juga merangsang penelitian baru. THE CUSTOMER MARKET It is the central market within the six markets model. Sep 11, 2014 · 14. 2 Objectives In this chapter, you will learn about: • When to use product-based and customer-based marketing strategies • Communicating with different market segments • Customer relationship intensity and the customer relationship life cycle • Using advertising on the Web • E-mail marketing • Technology-enabled customer relationship management • Creating and maintaining brands steconomice. The ongoing process of identifying and creating new value with individual customers and then sharing the benefits over a lifetime of association. Presenting our Customer Relationship Era Marketing In Powerpoint And Google Slides Cpb PowerPoint template design. They will present the details of at least three companies, they will state why they are known for the exceptional customer service, how their employees are empowered and what type of training the companies put their employees through. Copy link Link copied. Transaction Marketing Vs. It defines relationship marketing as creating, maintaining, and enhancing strong relationships with customers and other stakeholders over the long term to provide long-term value. txt) or view presentation slides online. • Relationship marketing builds strong economic, technical and social ties among the parties -KOTLER 12/10/2020 10Jitendra Patel, PIMR Indore CH06 - Free download as Powerpoint Presentation (. Aug 10, 2017 · RELATIONSHIP MARKETING According to Serrano, Relationship Marketing includes activities aimed at developing and managing trusting and long-term relationships with larger customers. 23 Ppi 360 Rcs_key Mar 26, 2011 · 1. Relationship Oriented Transactions are one-shot exchanges without any concern for the future Transaction marketing views the sale as the end of the relationship, whereas relationship marketing views the sale as the beginning of the relationship Relationships require two-way communications between customers and the organization. Jan 5, 2017 · One of the important service-marketing-theories, relationship-marketing-theory has achieved significant interest among academicians and practitioners (Bruce et al. Objectives. ppt • Download as PPT, PDF Dec 11, 2015 · 25. Download full-text PDF. • In broader sense, marketing is a social, economic and managerial process by which business organizations determine what customers need and want, design and develop the products as per customers' need and wants, set price for the product, communicate customers about the product, develop Feb 26, 2013 · Characteristics of PRM • A comprehensive Partner Relationship Management includes essential functions to facilitate incorporation of new channel partners, managing lead, execution of marketing campaigns, performance management, training and even a host of other activities. ppt - Free download as Powerpoint Presentation (. SWOT ANALYSIS Dell also saw the Internet as a powerful marketing tool. Submit Search. Aug 4, 2020 · 5. It is taking back to its roots (Gronroos, 1996). This is an editable Powerpoint three stages graphic that deals with topics like relationship social media marketing strategy to help convey your message better graphically. It also provides examples of different customer service programs and strategies that organizations can implement to attract and retain valuable customers over the long term. This document discusses concepts related to customer relationship management (CRM). uoradea. Different organisations Exploring relational strategies in marketing continues to acknowledge the role that relationship marketing (RM) plays in modern management and establishes the con-texts in which RM is most beneficially exercised. Jul 9, 2019 · 7. The document discusses relationship marketing and customer relationship management, defining these concepts and explaining their importance for customer retention, satisfaction, and developing long-term customer relationships. Gordon (1982) Identify and established, maintain and enhance and when necessary also to terminate relationships with customers and other stockbrokers, at a profit, so that the objectives of all parties involved are met, and that this is done by Apr 27, 2012 · Relationship Marketing ppt 31 - Download as a PDF or view online for free. Nov 13, 2021 · In a nutshell, Tourism Marketing is a marketing strategy that uses specific marketing plan and techniques to promote touristic products and services such as destinations, hotels and transport services, etc. The goal is to understand how cross-selling and corporate branding can help diversification and competition across multiple markets. Nov 29, 2011 · 5. Jun 7, 2022 · Relationship marketing involves developing long-term customer relationships to increase loyalty and trust. Levels of Relationship Marketing • Transaction Selling Customers are sold to and not contacted again. relationship marketing - Free download as Powerpoint Presentation (. The design is favorable to fostering strong business relationship with Jul 12, 2014 · The impact of relationship marketing on customer loyalty • A relationship marketing strategy uses personalized communication to sell product or service. May 25, 2012 · Relationship marketing (AMA 052412) - Download as a PDF or view online for free. Jan 14, 2019 · 6. This product (Customer Relationship Management [CRM] in Modern Business) is a 87-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase. Relationship marketing can be defined as marketing to current customers vs. Over time, customer relationships build upon the company’s marketing efforts, while the company’s marketing efforts support a higher Customer Sep 15, 2014 · 2. Contrast transaction-based marketing with relationship-based marketing. had stronger brand names, which put Dell in a weaker position with dealers. Feb 15, 2010 · 3. Apr 12, 2013 · Value concept & relationship marketing - Transferir como PDF ou ver online gratuitamente. It focuses on maximizing lifetime customer value through quality customer service, coordinated marketing, and gathering real-time customer feedback. with IFU might encouraged through direct Get your hands on our high-quality Relationship Marketing PowerPoint template to describe a marketing approach focused on creating a meaningful relationship with customers and keeping them engaged with the brand for a long time. Dua hal penting yang ingin dicapai dalam penerapan strategi relationship marketing yaitu loyalitas pelanggan melalui kepuasan pelanggan. Download citation. Jul 18, 2020 · Designing Targeted Marketing Communication • Using Transactions and Purchase data, a database allows marketers to track Customer R’ships to the company’s products and services to modify the marketing message accordingly. Lesson 4_ Relationship Marketing - Free download as Powerpoint Presentation (. This template comprises four stages. Transaction vs. Dell put together a business strategy that included mass customization and just-in-time manufacturing (letting customers design their own computers and custom Dec 6, 2017 · 9. Customer-Oriented Companies • Students will work with small groups to research companies who are known for the customer -oriented mind set. Feb 22, 2012 · 2. This market addresses 3 broad groups which are direct buyers, intermediaries and final consumers. Read less Dec 1, 2014 · 2. Customer Relationship Marketing Most important concept in modern marketing While marketing has been about getting customers and keeping them, more attention is now towards creating superior value and satisfaction Marketing has to also develop processes that will enhance long-term customer loyalty Relationship marketing was born and is based on the belief that the fundamental purpose of Jan 11, 2012 · 10. It relies more on listening and learning than on talking. Customer relationship management (CRM) refers to the principles, practices and guidelines that an organization follows when interacting with its customers. Most notably successful firms, as both scholars and practitioners attempt to understand what makes firms successful They pointed out that the customer orientation of a firm is the major element for successful firms The process of marketing ( understanding and satisfying needs) became Presenting relationship marketing model with objective strategies ppt powerpoint presentation file example file pdf to dispense important information. It relies on cross-functional teams rather than on departmental-level work. Current trends in digital marketing and social media are noted. Further, information from these communications Jul 20, 2018 · Relationship marketing is a strategy to build long-term mutually satisfying relationships with key stakeholders like customers, employees, marketing partners, and financial community members in order to earn and retain their business. The process combines software, hardware, processes and management’s commitments geared toward supporting enterprise-wide CRM business strategies Electronic customer relationship management (E-CRM) is the application of Mar 23, 2019 · Relationship Marketing and Customer Relationship Management (CRM) Relationship Marketing and Customer Relationship Management (CRM). This PowerPoint slide showcases four stages. Rather, this Jun 16, 2022 · Relationship marketing : exploring relational strategies in marketing by Egan, John, 1952-Publication date 2008 Pdf_module_version 0. Your search for a modern and professionally crafted PPT ends here! Jul 20, 2022 · 4. Relationship Marketing To get to know customers more intimately by understanding their preferences Helps in target marketing, cross-selling and customer loyalty programs Relationship marketing leads to one-to-one communication with customers for Developing custom products Tailored messages Permission marketing Jan 29, 2011 · The Definition of Marketing Series:Relationship Marketing. Download full-text PDF specifically we compare pros and cons of transactional and relationship marketing and provide relevant insights by analysis of Nov 16, 2018 · Relationship marketing differs from transactional marketing by focusing on developing and maintaining relationships rather than single sales. Relationship marketing using digital platforms Part 2 Digital marketing strategy development Digital Marketing Powerpoint Slides Author: Kirsty Farrelly Subject: Presenting this set of slides with name relationship social media marketing strategy ppt powerpoint presentation pictures layouts cpb pdf. It aims to create strong emotional connections between customers and brands through ongoing interactions. You can use it to streamline sales efforts, marketing campaigns, and customer support. Relationship development strategies focus on achieving customer loyalty and repeat business through positive relationships built on communication and quality service. Relationship Marketing Presentation. Transaction Vs. • Goals of marketing: - Attract new customers by promising them superior value - Retain and grow current customers by delivering satisfaction • Marketing can be defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from May 8, 2009 · Four Themes of Holistic Marketing 1. The results revealed that the relationship marketing tactics affected customer loyalty significantly through customer trust and Jun 15, 2014 · ©2006 Pearson Education, Inc. This document provides an introduction to customer relationship management (CRM). 3. ” Relationship marketing involves identifying, establishing, maintaining and enhancing long-term relationships with customers and other stakeholders to benefit all parties involved. Relationship marketing represents the recent stage in the development of marketing science. Identify and explain the four basic elements of relationship marketing, as well as the importance of internal marketing. E-CRM melibatkan strategi pemasaran melalui teknologi digital untuk memberikan layanan yang lebih baik kepada pelanggan. • Customer can also be segmented into: – Infrequent users: Comm. Jan 12, 2021 · 4. Relationship Marketing: Where Personal Selling Fits - Download as a PDF or view online for free. Value concept & relationship marketing Relationship Marketing in Retail - 1 - Free download as Powerpoint Presentation (. It defines CRM as establishing, developing, and sustaining long-term beneficial relationships between an organization and its stakeholders. Main characteristics of relationship marketing It focuses on partners and customers rather than on the company’s products. In industries and service markets, customer relationship marketing is becoming a necessity in order to survive. It also defines consumer behavior and the consumer As relationship marketing strategies build, resources such as a “building customer relationship in service marketing PPT” can be used to show whether the relationship marketing is effective. Jul 20, 2010 · Relationship Marketing - Download as a PDF or view online for free. Presenting relationship marketing model with objective strategies ppt powerpoint presentation file example file pdf to dispense important information. It defines key concepts like customer, customer service, and customer lifetime value. Enviar pesquisa. Nov 11, 2014 · 11. Relationship marketing refers to marketing activities directed at establishing and maintaining relationships with customers, suppliers, and other partners. On the threats side, Dell realized that competitors like IBM and Compaq Computer Corp. new customer acquisition through sales and advertising. • “Relational Marketing refers to all marketing activities directed towards establishing, developing and maintaining successful relational exchanges. Learn how to use relationship marketing to improve your firm's performance. Penggunaan data pelanggan memungkinkan komunikasi yang lebih tepat sasaran dan dipersonalisasi untuk meningkatkan keterlibatan pelanggan. May 20, 2015 · Download full-text PDF Read full-text. It aims to retain customers over the long run through understanding their needs and providing tailored products and services. ppt / . Oct 27, 2020 · INTRODUCTION • “Relationship Marketing is a strategy to attract, maintain and enhance customer relationship” - Berry. The marketing process involves understanding customer needs, designing a customer-driven strategy, implementing an integrated marketing program, and building relationships to capture value. It also Jun 3, 2007 · Entrepreneurial Marketing - Download as a PDF or view online for free. Meaning TM RM Transactional marketing is a business strategy that focuses on “single point of sale”. • Download as PPT, PDF Aug 11, 2021 · 4. May 21, 2015 · 4. • Relationship marketing establishes long term contact between a business and its customers in order to increase profits. The term was first mentioned by Berry in 1983 and the origins of relationship marketing approach are considered to be in the business to business and services industries due to the special characteristics of these areas and the need for closer buyer-seller relationships. This document discusses using digital platforms for customer relationship management. What is Entrepreneurial Marketing For many years, research in entrepreneurship has focused on the firm. What is Marketing? • Marketing is managing profitable customer relationships. myzvola jwmaqma hafv rgmtblr nnmwxsx gqth lubv befbah ccth vtzjwy